CHAPTER 01

BEHIND THE CAMPAIGN

Along the sun-drenched cliffs of Positano, time slips into the languid rhythm of an Italian summer. 

Mornings unfold at sea, gelato on the shore, the Mediterranean sun lingering on their skin.  

Sunlight glistens across the water, dresses are pressed, Aperol is poured, and afternoons drift to the sound of violins and vongole simmering in the kitchen.

As the last light disappears behind the cliffs, glasses are raised and plates are passed, and the evening lingers over stories, laughter and one last pour.

Villa Picante — an ode to the rituals, pleasures and beautiful tradition of an Italian summer

Shot on film in Positano, Italy by Cece Alana, starring Pam Hughes & Violetta Vakarchuk