BEHIND THE CAMPAIGN

Along the sun-drenched cliffs of Positano, time slips into the languid rhythm of an Italian summer. 

Mornings unfold at sea, gelato on the shore, the Mediterranean sun lingering on their skin.  

Sunlight glistens across the water, dresses are pressed, Aperol is poured, and afternoons drift to the sound of violins and vongole simmering in the kitchen.

As the last light disappears behind the cliffs, glasses are raised and plates are passed, and the evening lingers over stories, laughter and one last pour.

Villa Picante — an ode to the rituals, pleasures and beautiful tradition of an Italian summer


Shot on film in Positano, Italy by Cece Alana, starring Pam Hughes & Violetta Vakarchuk

Discover Villa Picante, an Italian-inspired resort wear collection designed for unforgettable summer moments.

Drawing inspiration from the charm of Positano, Villa Picante captures the beauty of Mediterranean dressing through feminine silhouettes, elevated details and timeless vacation styles. 

Featuring hand-beaded accents, elegant halter designs and luxurious fabrics including linen, bamboo and chiffon, each piece is crafted with effortless sophistication in mind.

From statement summer dresses to refined resort pieces, every design is created to bring ease and elegance to your vacation wardrobe.

The collection celebrates relaxed luxury with versatile styles that transition seamlessly from sun-drenched beach days to sunset dinners on the coast.

Whether you’re searching for the perfect destination outfit, a Euro Summer wardrobe or vintage-inspired pieces for your next getaway, Villa Picante embodies the art of dressing with ease.